Kickstarter Off and Running

Wow, our Kickstarter got off to a rollicking start! Thanks so much to everyone who got us past halfway in the first two days. Everyone in the Lair is so excited and we take turns checking the site and seeing how far we’ve come. It’s so heartwarming to see the names (secret to everyone by me) of our friends and wonderful customers supporting us in our big move!IMG_2782

Inspired by our new address on Grand Canyon Drive, we’re releasing a new yarn every day with exclusive Grand Canyon colorways just for our Kickstarter backers! Above: the Garnd Canyon gradient.

evergreen kettleOur building is called the Evergreen, so this exclusive kettle dye evokes spruce branches. Tomorrow: Pixie Dust sparkly handpaint!

I don’t know if you guys know how Kickstarter works (I was perviously hazy on the details myself), but you pledge to support a project you like (such as ours) and you get to choose a Reward at different levels. When you pledge to a project, you can proudly say that you’re a project Backer. The Kickstarter Reward is often very close to the price of purchasing something from our store, plus a little more for exclusivity. So you basically purchase the yarn, and we get to use the money we raise for our specific project! The catch with Kickstarter is that the funding is all or nothing. Even if we come up only $100 short, we don’t get a penny if we don’t reach our goal. So, even though you’ve gotten us off on a great foot, we’re still biting our nails until the project is fully funded.

Even if you just want a couple of minutes of entertainment, I hope you ‘ll hop over and check out our Kickstarter video. We had sooooo much fun shooting it! Belle and I agreed we want the few seconds of Amy in the big hat on a continuous loop on our living room computer. Kickstarter also features lots of other creative projects that are fun to look at (I backed the Little Free Library!).

Have a lovely weekend,

Jaala

Biggest News Yet: Knitcircus Studio and Kickstarter Project

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Knitcircus is making a huge move! Thanks to the support of our customers, we’re getting out of the basement and into a professional space.

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Just a couple of years ago, it was only me in the basement pursuing my dream of long-striping gradients, then one part-time person, then three, now we have the delightful Amy D and a total of six people in the Lair, three full-time. Our new space, the Evergreen Building on Grand Canyon Drive, will allow my workers to expand their hours, improve our workflow and make your yarn faster!

Most exciting, the space has room for a small retail store, classrooms for retreats and a central area for events. We can start giving back, hosting events and bringing more people in to the knitting/craft community!

But the big move doesn’t come so easily, and we’re going to need your help. The space needs improved electric, plumbing, ventilation and some new equipment, as well as covering downtime for the move itself. That’s why we started a Kickstarter project.

The way Kickstarter works is, you “back” the project by pledging funds, and in return, you get a “reward,” so it’s essentially buying special products to help fund the project. We’ve got rewards starting at $3 and up, and we’ve worked hard to make sure that you’re getting a bang for your buck!  We’re making exclusive yarns and patterns available through this project that you’ll never find anywhere else. Plus, you get chances to tour the studio (with homemade baked goods), book special classes with me or Amy, have a techniques video made just for you or even have us knit you a pair of socks!

Most fun for knitters, we’re making exclusive gradient, kettle and speckle, colorways just for Kickstarter!

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Inspired by our new address on Grand Canyon Drive, I’ve created the Grand Canyon colorway. IMG_2782

It’s already a staff favorite and I hope a lot of people take advantage of the Kickstarter, because we won’t get to make it again!

Every day for the first six days, I’ll be posting photos of the new colorways and after that, we’ll unveil the new Grand Canyon Shawl pattern, again, just for Kickstarter participants.

We’re all really excited, but it’s making me nervous, too. This is a big commitment and I know it’s going to work, out, but your help will make essential improvements happen. A new stove, utility sink and ventilator aren’t glamorous, but they are needed! Please visit Kickstarter and show us that you’re ready to come visit the Knitcircus Studio to shop, take classes, hang out and even get a peek behind the scenes at the dyeing studio! We can’t wait for you to join the fun. 🙂

Jaala