Kickstarter Off and Running

Wow, our Kickstarter got off to a rollicking start! Thanks so much to everyone who got us past halfway in the first two days. Everyone in the Lair is so excited and we take turns checking the site and seeing how far we’ve come. It’s so heartwarming to see the names (secret to everyone by me) of our friends and wonderful customers supporting us in our big move!IMG_2782

Inspired by our new address on Grand Canyon Drive, we’re releasing a new yarn every day with exclusive Grand Canyon colorways just for our Kickstarter backers! Above: the Garnd Canyon gradient.

evergreen kettleOur building is called the Evergreen, so this exclusive kettle dye evokes spruce branches. Tomorrow: Pixie Dust sparkly handpaint!

I don’t know if you guys know how Kickstarter works (I was perviously hazy on the details myself), but you pledge to support a project you like (such as ours) and you get to choose a Reward at different levels. When you pledge to a project, you can proudly say that you’re a project Backer. The Kickstarter Reward is often very close to the price of purchasing something from our store, plus a little more for exclusivity. So you basically purchase the yarn, and we get to use the money we raise for our specific project! The catch with Kickstarter is that the funding is all or nothing. Even if we come up only $100 short, we don’t get a penny if we don’t reach our goal. So, even though you’ve gotten us off on a great foot, we’re still biting our nails until the project is fully funded.

Even if you just want a couple of minutes of entertainment, I hope you ‘ll hop over and check out our Kickstarter video. We had sooooo much fun shooting it! Belle and I agreed we want the few seconds of Amy in the big hat on a continuous loop on our living room computer. Kickstarter also features lots of other creative projects that are fun to look at (I backed the Little Free Library!).

Have a lovely weekend,


One thought on “Kickstarter Off and Running

  1. HI Jaala,
    I adjusted my pledge for two of the $250.00 with the 7 skeins, etc. one is for my mom.
    Pat Fisher

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